Privacy Policy

Last updated: February 2026

BePasal ("we," "our," or "us") operates a social commerce platform designed for Instagram and WhatsApp sellers in Nepal. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our platform, website, and related services.

1. Information We Collect

We collect the following categories of information to provide and improve our services:

Account Information

Name, email address, phone number, business name, and password when you register for an account.

Payment Data

Transaction details processed through our integrated payment partners, including eSewa and Khalti. We do not store your full payment credentials; these are handled securely by our payment processors.

Store & Product Data

Product listings, inventory details, order information, customer data you upload, storefront configurations, and social media integration data from Instagram and WhatsApp.

Usage & Analytics

Device information, browser type, IP address, pages visited, feature usage patterns, and performance metrics to help us improve the platform.

2. How We Use Your Information

  • Provide, operate, and maintain the BePasal platform including store management, AI auto-replies, and inventory synchronization.
  • Process payments and verify transactions through eSewa, Khalti, and other supported payment methods.
  • Send transactional emails, service updates, and (with your consent) marketing communications.
  • Analyze usage patterns to improve features, fix issues, and develop new functionality.
  • Ensure platform security and prevent fraudulent activity.

3. Data Sharing & Third Parties

We do not sell your personal data. We may share information with the following third parties only as necessary to operate our services:

  • Payment Processors: eSewa and Khalti for payment verification and processing.
  • Social Media Platforms: Meta (Instagram, WhatsApp) for integration features you explicitly connect.
  • Cloud Infrastructure: Hosting and storage providers to securely store your data.
  • Legal Obligations: When required by law or to protect our rights, safety, and property.

4. Cookies & Tracking

We use cookies and similar tracking technologies to maintain your session, remember your preferences, and gather analytics data. These include:

  • Essential Cookies: Required for authentication and core platform functionality.
  • Analytics Cookies: Help us understand how you use BePasal so we can improve the experience.

You can manage cookie preferences through your browser settings. Disabling essential cookies may affect platform functionality.

5. Data Retention

We retain your personal information for as long as your account is active or as needed to provide you with our services. If you close your account, we will delete or anonymize your data within 90 days, except where we are required to retain it for legal, accounting, or regulatory purposes.

6. Your Rights

You have the following rights regarding your personal data:

  • Access: Request a copy of the personal data we hold about you.
  • Correction: Request that we correct inaccurate or incomplete data.
  • Deletion: Request deletion of your data, subject to legal retention requirements.
  • Data Portability: Request an export of your store data in a standard format.

To exercise any of these rights, contact us at privacy@bepasal.com.

7. Contact Us

If you have any questions or concerns about this Privacy Policy, please contact us at privacy@bepasal.com.

This Privacy Policy is governed by and construed in accordance with the laws of Nepal. Any disputes arising from or relating to this policy shall be subject to the exclusive jurisdiction of the courts of Nepal.