BePasal is building the operating system for the millions of Instagram and WhatsApp sellers who are outgrowing manual DMs. We automate orders, payments, inventory, and storefronts — starting in Nepal, expanding to India and beyond.
Market Opportunity
Hundreds of millions of sellers operate through WhatsApp and Instagram. Most manage everything manually. That's the gap we fill.
Global social commerce market by 2030
Businesses on WhatsApp worldwide
Monthly active Instagram users
Of purchases influenced by social media
Why BePasal
Not another Shopify clone. Not a WhatsApp bot. A purpose-built platform for social-first sellers.
We start where the sale starts — in WhatsApp and Instagram DMs. Not on a website nobody visits.
AI isn't a feature we bolted on. It's core to how BePasal works — from reply generation to payment detection.
Built for South Asian payment rails, languages, and seller behaviors. Not a Western tool forced into local markets.
Business Model
Tiered monthly plans based on order volume and features
0.5-1% on automated payment verification
Additional AI reply and description generation credits
Premium storefront themes at $49-$149 per theme
<2mo
CAC Payback
8-12mo
Average LTV
≥75%
Gross Margin
<5%
Monthly Churn
Current Status
Product
LiveFull-stack platform deployed
Tech Stack
ModernNext.js, React 19, AI-powered
Payment Integrations
ActiveeSewa & Khalti live
Architecture
ScalableMulti-tenant SaaS ready
Roadmap
We're looking for partners who understand the massive opportunity in social commerce infrastructure for emerging markets.
Pitch deck available upon request